{"id":486,"date":"2026-07-31T08:00:00","date_gmt":"2026-07-31T08:00:00","guid":{"rendered":"https:\/\/new.uzletinegyed.hu\/?p=486"},"modified":"2026-07-31T08:00:00","modified_gmt":"2026-07-31T08:00:00","slug":"a-whatnot-20-milliard-dollaros-ertekelesen-gyujt-toket","status":"publish","type":"post","link":"https:\/\/new.uzletinegyed.hu\/index.php\/2026\/07\/31\/a-whatnot-20-milliard-dollaros-ertekelesen-gyujt-toket\/","title":{"rendered":"A Whatnot 20 milli\u00e1rd doll\u00e1ros \u00e9rt\u00e9kel\u00e9sen gy\u0171jt t\u0151k\u00e9t"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/i.insider.com\/6a6a6619548c9c486b3122b4?format=jpeg\" alt=\"Whatnot CEO Grant LaFontaine\" \/><figcaption>Grant LaFontaine, a Whatnot vez\u00e9rigazgat\u00f3ja (Fot\u00f3: Eugene Gologursky\/Getty Images for Fast Company)<\/figcaption><\/figure>\n<p>Az \u00e9l\u0151 v\u00e1s\u00e1rl\u00e1si platformok egyre ink\u00e1bb bebizony\u00edtj\u00e1k, hogy a mesters\u00e9ges intelligencia domin\u00e1lta technol\u00f3giai korszakban is van hely\u00fck a fogyaszt\u00f3i startupoknak \u2013 erre a legjobb p\u00e9lda a Whatnot esete.<\/p>\n<h2>Rekord\u00e9rt\u00e9kel\u00e9s fel\u00e9 tart a Whatnot<\/h2>\n<p>A Los Angeles-i sz\u00e9khely\u0171 \u00e9l\u0151 kereskedelmi startup, a Whatnot t\u00e1rgyal\u00e1sokat folytat egy \u00faj finansz\u00edroz\u00e1si k\u00f6rr\u0151l, amelynek keret\u00e9ben a v\u00e1llalat \u00e9rt\u00e9k\u00e9t k\u00f6r\u00fclbel\u00fcl 20 milli\u00e1rd doll\u00e1rra becs\u00fclik \u2013 der\u00fcl ki a t\u00e9m\u00e1ban t\u00e1j\u00e9kozott forr\u00e1sokb\u00f3l. Ez hatalmas el\u0151rel\u00e9p\u00e9st jelent a tavalyi \u00e9v v\u00e9gi t\u0151kebevon\u00e1shoz k\u00e9pest, amikor a c\u00e9g \u00e9rt\u00e9kel\u00e9se m\u00e9g 11,5 milli\u00e1rd doll\u00e1r volt.<\/p>\n<h2>Mit csin\u00e1l pontosan a Whatnot?<\/h2>\n<p>A platform l\u00e9nyege az \u00e9l\u0151 k\u00f6zvet\u00edt\u00e9ses v\u00e1s\u00e1rl\u00e1s: a felhaszn\u00e1l\u00f3k val\u00f3s id\u0151ben n\u00e9zhetnek \u00e9s v\u00e1s\u00e1rolhatnak term\u00e9keket a legk\u00fcl\u00f6nf\u00e9l\u00e9bb kateg\u00f3ri\u00e1kban, a divatcikkekt\u0151l \u00e9s sportcip\u0151kt\u0151l kezdve a gy\u0171jt\u0151i sport\u00e1rucikkeken \u00e1t a bakelit lemezekig. A Whatnot \u00c9szak-Amerik\u00e1ban \u00e9s Eur\u00f3p\u00e1ban egyar\u00e1nt jelen van, \u00e9s minden egyes platformon lebonyol\u00edtott tranzakci\u00f3b\u00f3l r\u00e9szesed\u00e9st kap.<\/p>\n<ul>\n<li>A v\u00e1llalat 2024-ben \u00f6sszesen 8 milli\u00e1rd doll\u00e1rnyi \u00e9l\u0151 \u00e9rt\u00e9kes\u00edt\u00e9st bonyol\u00edtott le<\/li>\n<li>A modell az \u00e1zsiai, els\u0151sorban k\u00ednai \u00e9l\u0151 kereskedelmi piacb\u00f3l mer\u00edt ihletet (pl. Taobao)<\/li>\n<li>A platform k\u00fcl\u00f6n\u00f6sen n\u00e9pszer\u0171 a gy\u0171jt\u0151i term\u00e9kek ir\u00e1nt \u00e9rdekl\u0151d\u0151k k\u00f6r\u00e9ben<\/li>\n<\/ul>\n<h2>Mi\u00e9rt fontos ez a befektet\u00e9si k\u00f6r\u00f6k szempontj\u00e1b\u00f3l?<\/h2>\n<p>A kock\u00e1zati t\u0151ke vil\u00e1ga az elm\u00falt \u00e9vekben er\u0151sen az AI-alap\u00fa megold\u00e1sok, chipek \u00e9s infrastrukt\u00fara fel\u00e9 fordult, ami megnehez\u00edtette a fogyaszt\u00f3i internetc\u00e9gek finansz\u00edroz\u00e1s\u00e1t. A Whatnot esetleges \u00e9rt\u00e9kn\u00f6veked\u00e9se azt jelzi, hogy a befektet\u0151k nyitottak maradnak azokra a fogyaszt\u00f3i startupokra, amelyek gyors bev\u00e9tel- \u00e9s felhaszn\u00e1l\u00f3i n\u00f6veked\u00e9st tudnak felmutatni.<\/p>\n<h2>Az \u00e9l\u0151 kereskedelem terjeszked\u00e9se nyugaton<\/h2>\n<p>\u00c1zsi\u00e1ban az \u00e9l\u0151 k\u00f6zvet\u00edt\u00e9ses v\u00e1s\u00e1rl\u00e1s m\u00e1r \u00e9vek \u00f3ta \u00f3ri\u00e1si ipar\u00e1g, amely \u00e9vente t\u00f6bb sz\u00e1z milli\u00e1rd doll\u00e1r forgalmat gener\u00e1l. Nyugaton ugyan lassabban terjedt el ez a form\u00e1tum, de a TikTok Shop megjelen\u00e9s\u00e9vel egyre megszokottabb\u00e1 v\u00e1lt a social media platformokon kereszt\u00fcl t\u00f6rt\u00e9n\u0151 v\u00e1s\u00e1rl\u00e1s, ami kedvez\u0151 h\u00e1tteret biztos\u00edt a Whatnothoz hasonl\u00f3 c\u00e9geknek.<\/p>\n<p>A startup m\u00f6g\u00f6tt olyan rangos befektet\u0151k \u00e1llnak, mint az Andreessen Horowitz, a Capital G, a Sequoia Capital \u00e9s a Lightspeed Venture Partners. A finansz\u00edroz\u00e1si t\u00e1rgyal\u00e1sok jelenleg is zajlanak, a r\u00e9szletek m\u00e9g v\u00e1ltozhatnak.<\/p>\n<p class=\"aci-source\"><small>Forr\u00e1s: <a href=\"https:\/\/www.businessinsider.com\/live-shopping-startup-whatnot-eyes-massive-20-billion-valuation-2026-7\" target=\"_blank\" rel=\"noopener nofollow\">www.businessinsider.com<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Whatnot \u00e9l\u0151 v\u00e1s\u00e1rl\u00e1si startup 20 milli\u00e1rd doll\u00e1ros \u00e9rt\u00e9kel\u00e9sen von be \u00faj t\u0151k\u00e9t \u2013 ez majdnem k\u00e9tszerese a tavalyi 11,5 milli\u00e1rdos szintnek.<\/p>\n","protected":false},"author":1,"featured_media":487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[795,3],"tags":[797,378,799,798,796],"class_list":["post-486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-es-finanszirozas","category-technologia","tag-elo-vasarlas","tag-kockazati-toke","tag-live-shopping","tag-startup-finanszirozas","tag-whatnot"],"_links":{"self":[{"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":1,"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":494,"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/posts\/486\/revisions\/494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/media\/487"}],"wp:attachment":[{"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.uzletinegyed.hu\/index.php\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}